Understanding your market
Regardless of whether you are a multi-national or a small start-up, if you can get to know your customers, their needs, wants and beliefs you can tailor-make a business strategy that is more likely to succeed.
It is always worthwhile assessing the market to identify whether you are heading in the right direction, be that with a new brand or current marketing and business plans.
Dependent upon your budget, we collate and interpret information about relevant food categories using various tools. This may be as simple as a full retailer survey to get you up to speed with what currently is in the market, but for some may also include the purchase of market data to thoroughly understand the consumer dynamics within your category.
We are fortunate enough to have a strong working relationship with Kantar, the UK’s largest retail market data provider and also links with Kent Business School to support market information.